If you speak a bit of the Frenchie, then navigate yer browsers to this little clip, sent to me by a closet blogger ~ slash local pro hard man ~ slash über cross geek. Ahem. You know who you are. HA! It is about the little new sew up tire start up in France, FMB.
Note on the screen capture above where the scene is in relation to the whole video which has a bunch of other ridiculous crappy French news. You'll need to fast forward. Fascinating to know who these things are built. I can not remember my French from college for anything!